Top 17 Google Search Ranking Factors based on SEMrush Study

SEMrush released Ranking Factors that have a huge influence on google search results, an upgraded version of its study looked into the factors that have the largest influence on the job of the domain in search engine result pages (SERPs).

The results have been narrowed down into a list of the best 17 ranking factors, many of which are related to search-engine participation.

For every resulting page, SEMrush analyzed the following factors: Moreover, the results were categorized according to four keyword volume classes:

  • Low Volume (1-100)
  • Mid Volume (101-1,000)
  • High Volume (1,001 -10,000)
  • Really High Volume (10,001+)

Here are the research results at a glance: Now let us examine the 17 Google rank elements in detail.

Best 17 Google Ranking Factors

1. Direct Visit

Direct website visits have the highest influence on page rankings. It was also shown that the influence of the number of direct visits to page positions was less in the case of low-volume keywords.

2. Time on the Website

 The longer users spend on the site generally, the greater a page ranking is.  The research revealed users spend slightly less time on sites ranking at the peak of the SERP than on the ones at the second place.

3. Pages per Session

A user will navigate through three to four three-and-a-half pages of each website, per visit.  As per the research results, you will find far more pages each session for every domain name as we move toward the surface of the SERP.

4. Bounce Rate

This is the number of website visitors who leave the site after viewing just 1 page.  Unsurprisingly, the research demonstrated that the higher a page’s position, the lower its own bounce speed.

5. Total Referring Domains

The higher the domain’s position about the SERP, the more speaking domains it’s.  This tendency is constant for all search volume collections.  The more popular the keyword for which the domain ranks, the more speaking domains it’s.

Ranking Factors - Fresh Digi Hub

Image Source: SEMrush

6. Total Backlinks

The more backlinks a domain has, the higher it’s own ranking on the SERP.  As in the case with total referring domain names, this tendency is consistent for all search volume groups, and much more popular keywords have a greater quantity of backlinks leading to the domain.

7. Total Referral IPs

Top pages have more speaking IPs, and this announcement is accurate for every search volume group.

8. Do Follow Links Juice

The research discovered that the amount of do-follow backlinks is joined to the entire amount of traffic the domain has. To put it differently, they have the capacity to pass on connection juice to your website. Therefore it influences the domain positions in precisely the exact same way.

9. Content-Length

The exact numbers for the ideal content span are problematic, as the main advantages of a text would be its quality and value. Having fresh and valued content on the site will automatically boost the ranking factors.

However, long-form content creates the impression of comprehensive analysis and so appears more trustworthy. The research found that there is generally more content on the pages that rank higher in all search volume spans.  Long-form content tends to rank higher for keywords with greater quantity. 


As such, it’s no surprise that the higher the SERP place, the greater domains with an HTTPS model live on it.

11. Complete Anchors

There is a noticeable connection between the job of the domain and the number of different anchors in its own backlink portfolio.  The study, however, found it’s not quite as direct as for all other backlink facets. 

12. Keywords in Anchors

Around all search volume sections, target keywords seldom happen in anchors.

13. Keyword in Body

More than 75% of the pages which rank to get a high-volume keyword to have a keyword in the body of their text.

14. Keyword Density

Pages that rank to get long-tail keywords repeat those keywords less often than pages that rank for short-heads.

15. Keyword in Title

The higher a keyword’s quantity, the greater the proportion of pages that have the keyword in their name.

16. Keyword in Meta

The occurrence of this keyword in the meta description does not influence page rankings.  The greater the keyword volume is, the more pages include keywords in their meta description.

17. Video on Page

A video is considered an important contribution to any piece of content these days.  Occasionally it’s crucial to include a video in a guide and in other cases, it is not completely necessary. However, sites often do it anyway because it will, supposedly, create the article rank higher.  The research, however, discovered that the presence of a movie did not demonstrate a substantial influence on page positions.

Getting featured at the top of an online search organically is truly a tedious task. Get noticed on the search engine results with the help of the above 17 ranking factors of Search Engine Optimization from SEO experts like Fresh Digi Hub.

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